Cam Jordan
Senior Product Designer
Over 8 years leading cross-functional work across product, engineering, and brand. Driving outcomes from 0 → 1 and scaling design systems in fast-moving environments.
Recent clients
Mobile
2024
Website
2024
Mobile
2024
Mobile
2023 - 24
Consulting
2024
Desktop
2024
Mobile
2024
Desktop, Mobile
2023
Consulting, Website
2023
Cam Jordan
Senior Product Designer
Over 8 years leading cross-functional work across product, engineering, and brand. Driving outcomes from 0 → 1 and scaling design systems in fast-moving environments.
Recent clients
Mobile
2024
Website
2024
Mobile
2024
Mobile
2023 - 24
Consulting
2024
Desktop
2024
Mobile
2024
Desktop, Mobile
2023
Consulting, Website
2023
Transforming solo fitness into social competition through strategic gamification
7 months
Founding Product Designer
Transforming solo fitness into social competition through strategic gamification
7 months
Founding Product Designer
Challenge
Picture this: You build social features for a fitness app, and users treat them like they don't exist. They'd log their workouts and vanish – zero sharing, zero interaction, zero community.
The founder had big dreams of social fitness, but our reality was a ghost town. Users saw our app as just another progress tracker in a crowded market.
Without engagement, we had no differentiation and weak retention.
Challenge
Picture this: You build social features for a fitness app, and users treat them like they don't exist. They'd log their workouts and vanish – zero sharing, zero interaction, zero community.
The founder had big dreams of social fitness, but our reality was a ghost town. Users saw our app as just another progress tracker in a crowded market.
Without engagement, we had no differentiation and weak retention.
Approach
I had a theory: users needed to care about their own progress before they'd care about competing with others.
The strategy was to build a ladder of engagement.
Step 1: Make it personal
Daily streaks and achievement medals. Get users hooked on their own success first.
Step 2: Add competition
Arena system with time-bound challenges. Once users cared about their progress, they wanted to compare it.
Step 3: Create content
TikTok-style workout feed where users could share and copy exact routines. Social sharing that was actually useful.
Step 4: Scale with partnerships
Sponsored events with real prizes. Turned engagement into revenue.
Working with a technical founder meant rapid iteration cycles. I'd design, annotate, and hand off screens. Then we'd jump on calls to solve implementation puzzles in real-time.
Approach
I had a theory: users needed to care about their own progress before they'd care about competing with others.
The strategy was to build a ladder of engagement.
Step 1: Make it personal
Daily streaks and achievement medals. Get users hooked on their own success first.
Step 2: Add competition
Arena system with time-bound challenges. Once users cared about their progress, they wanted to compare it.
Step 3: Create content
TikTok-style workout feed where users could share and copy exact routines. Social sharing that was actually useful.
Step 4: Scale with partnerships
Sponsored events with real prizes. Turned engagement into revenue.
Working with a technical founder meant rapid iteration cycles. I'd design, annotate, and hand off screens. Then we'd jump on calls to solve implementation puzzles in real-time.
Results
Week 1 after implementation:
Users started competing 2-3 times weekly in arena competitions kickstarting the social flywheel within the app.
Behaviour shifted from zero social interaction to active community participation.
The business impact? Increased retention + more pro account purchases.
The transformation was immediate. Users went from ignoring social features to actively seeking competition. We'd cracked the code on social fitness.
Results
Week 1 after implementation:
Users started competing 2-3 times weekly in arena competitions kickstarting the social flywheel within the app.
Behaviour shifted from zero social interaction to active community participation.
The business impact? Increased retention + more pro account purchases.
The transformation was immediate. Users went from ignoring social features to actively seeking competition. We'd cracked the code on social fitness.
Key Insights
Sequential beats simultaneous
Rolling out features in stages worked better than a big social launch. Users needed individual wins before group competition.
Useful trumps pretty
The workout feed succeeded because users could actually use what they saw – not just admire it.
Founder collaboration
Direct access to user feedback through the founder relationship enabled rapid, data-driven decisions that balanced vision with user needs.
Key Insights
Sequential beats simultaneous
Rolling out features in stages worked better than a big social launch. Users needed individual wins before group competition.
Useful trumps pretty
The workout feed succeeded because users could actually use what they saw – not just admire it.
Founder collaboration
Direct access to user feedback through the founder relationship enabled rapid, data-driven decisions that balanced vision with user needs.